Optimal ROI
THE MARKETING PLAYBOOK
EST. 2021 • HOUSTON, TEXAS

We’re not another
marketing agency.

We’re a small team of operators obsessed with building advertising systems that actually move the needle for ambitious brands.

The story behind Optimal ROI.

Optimal ROI was born from frustration. After years working inside big agencies and in-house marketing teams, we saw the same problems again and again: bloated retainers, vague reporting, and strategies that sounded impressive in decks but failed to deliver real, attributable growth.

We started Optimal Data Marketing, LLC in Houston with a simple belief: great advertising is part science, part craft, and 100% measurable. We work with a limited number of clients at a time so we can give each one the attention they deserve.

Today we help home service companies, health & beauty brands, B2B SaaS businesses, and professional service firms across the country scale profitably through paid media and conversion-focused creative.

OUR MISSION
Practical, no-fluff insights on local marketing services, AI automation, and the strategies that are actually growing businesses right now.
We believe in radical transparency, data over ego, and long-term partnerships over short-term wins.
WHY BRANDS CHOOSE US

Built different on purpose.

True Partnership

We cap our client roster so every account gets senior-level strategy and weekly optimization — not junior teams or templated reports.

Radical Transparency

You’ll always know exactly where your budget is going, what’s working, and what we’re testing next. No black boxes. Ever.

Houston Grit + National Reach

We combine the work ethic of Texas with sophisticated, platform-native strategies that work for brands from coast to coast.

THE TEAM

Small team.
Big impact.

We’re a tight-knit group of strategists, analysts, and creative operators who actually enjoy the work.

Alex Rivera
Alex Rivera
Founder & Head of Strategy

15+ years scaling paid acquisition for home services and professional brands. Former agency director turned operator.

Jordan Hale
Jordan Hale
Lead Media Buyer & Optimization

Google & Meta certified. Obsessed with creative testing frameworks and finding hidden ROAS opportunities in data.

Taylor Kim
Taylor Kim
Creative & Conversion Director

Leads landing page strategy and ad creative. Background in conversion rate optimization and UX for high-growth brands.

We’re growing slowly and intentionally. If you’re exceptional at what you do, reach out.

Transparency & Compliance First

We operate with full transparency and follow all platform policies. We never make unrealistic guarantees. Every campaign is built on realistic projections and honest communication.

Governing Law: State of Texas • Houston, TX